BUILT FOR THE ENERGY TRANSITION

Strategic expansion and commercial operations for mobility, infrastructure and deep tech — from market entry to scaled revenue

1) Mapping

Map the opportunity.

Market structure, competitor positioning, value chain gaps. We frame the business case before anything moves.

Deliverable: Growth roadmap.
Result: A clear market position.

2) Building

Set up for growth.

Commercial model, content infrastructure, inbound and outbound channels, partner network. Built for the sector, not adapted from somewhere else.

Deliverable: Growth infrastructure.
Result: Higher conversion at lower acquisition cost.

3) Scaling

Drive revenue and optimise.

Data-driven iteration across the full funnel — from acquisition to referral. Process efficiency and ROI discipline built in from the start.

Deliverable: Scalable revenue operations.
Result: Growth that holds.

CASE STUDIES

Built and ran commercial operations for Switch EV across UK and European markets — covering sales, marketing, product positioning and thought leadership. Programmatic localisation campaign for platform adoption. Video series deployed at ABB trade shows and across owned channels.

Designed and launched the Hubject Consulting department from scratch — covering positioning, go-to-market strategy, sales approach and project support for global clients. Hubject operates the largest EV roaming network in Europe; the consulting arm extended that infrastructure expertise into a client-facing revenue line. The Intercharge Network Conference (ICNC) became the leading European event for EV mobility professionals under this mandate.

ICNC: Our distinctive approach has turned the Intercharge Network Conference into the leading European event for mobility professionals, elevating Hubject as an industry leader. Today, ICNC has become the global go-to event for new mobility professionals and business leaders. More about the conference: www.icnc.hubject.com

Strategic mandate for Volta Charging's European expansion — market entry, partner onboarding and commercial launch infrastructure. The European launch event at NOAH Conference Zurich (November 2021) was conceived and produced in Berlin and Zurich, supported by a series of 20+ videos for Volta's DOOH network and multi-lingual landing pages.

Built a fixed revenue funnel and integrated marketing processes for the High Mobility car data platform — targeting telematics-driven mobility service providers. Video content, audience segmentation, marketing automation and digital sales support across a full quarter-over-quarter growth programme.

Strategic positioning, brand architecture, network strategy and digital sales setup for Cosmic Cat Group — a mobility-focused company builder and management advisory. Content production and distribution for market activation, alongside team building, funnel implementation and automation.

Three-way co-promotion for MINI, Eisbären Berlin and authorised dealer Riller & Schnauck. The spot ran three times per match across the full home season at the O2 Arena — putting the MINI brand in front of a sold-out crowd of 14,000 at every game of the 12-time German champions.

Repositioned Berlin energy provider GASAG around its long-standing sponsorship of ice hockey club Eisbären Berlin. Fans were invited to submit their personal story as a "greatest fan" — winning a place in a city-wide campaign across digital out-of-home screens and poster sites. A community activation that turned a legacy sports partnership into a living, fan-generated brand story.

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